State Specific Disclosures (California & Colorado)
(California | Colorado)
California Residents
If you’re a resident of California, there are a few more things that we need to explain regarding Personal Data as outlined in several California laws (including the California Consumer Privacy Act (CCPA)). Any capitalized term (yes, our capitalization efforts are intentional) that we haven’t otherwise defined in this privacy policy have the same definition as in the CCPA, California Civil Code § 1798.100, et seq. (together with the regulations thereunder, the “CCPA”), as applicable.
This California Notice does not apply to workforce-related personal data collected from California-based employees (current or former), independent contractors, or job applicants. They get a separate privacy notice for that personal data, but we do make the privacy rights request form available for former employees and independent contractors within the Your California Privacy Rights section below for convenience. This California Notice does apply to personal data collected in the context of business-to-business (B2B) transactions. Additionally, under the CCPA, personal data does not include:
- Publicly available information from government records.
- Deidentified or aggregated information.
- Information excluded from the CCPA’s scope, such as health or medical information covered by the Health Insurance Portability and Accountability Act (HIPAA) and the California Confidentiality of Medical Information Act (CMIA).
This California Notice supplements the other sections of the Privacy Policy where we provide contextual examples throughout our store, online, and at delivery and applies to the Personal Data we may have collected from you during the 12 months prior to the effective date of this Notice. The information we have collected and process depends on what services and interactions you have had with us (e.g., if you haven’t signed up for a FreshPass, we won’t have FreshPass information).
- Collection and Use of Personal Data
(a) Categories of Personal Data We Collected About California Consumers: Below is a list of categories and the Data Collection section above provides additional context.
- Identifiers such as name, alias, physical address, unique personal identifier (see our cookies and trackers section for more details), social security number, IP address, email address, phone number, passport number, customer number, account name, ID card information, or other similar identifiers;
- Personal records such as physical characteristics or descriptions, signature, education, employment history, bank account information, medical information, financial information, or health insurance information;
- Characteristics such as those clearly observable physical characteristics in recorded video footage, as well as age, marital status, gender, veteran or military status, and other demographic data;
- Customer Accounts/Commercial information such as records or personal property, products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies;
- Online usage information such as Internet and other electronic network activity information including, but not limited to, browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement;
- Geolocation data such as physical location;
- Sensory information such as audio recordings of customer service calls, visual recordings of consumers in stores; and
- Inferences Derived From Personal Data/Profiling such as your purchase preferences, interests, characteristics, predispositions, behavior, and attitudes.
(b) Categories of Sources of Personal Data that We Collect: See Data Collection section above.
(c) Business or Commercial Purposes: See Data Use section above.
Additional Business Purposes for which we collect, and may disclose, Personal Data include sharing Personal Data with Third Parties for other than a Sale or one of the foregoing Business Purposes as required or permitted by applicable law, such as to our vendors that perform services for us, to the government or private parties to comply with law or valid legal process, to the Consumer or other parties at the Consumer’s request or direction, for the additional purposes explained in our online Privacy Policy or at the point of collection, and to assignees as part of a merger or asset sale (“Other Business Purposes”). Subject to restrictions and obligations of the CCPA, our vendors may also use your Personal Data for some or all of the above listed Business Purposes and engage subcontractors to help them perform services for us. In addition, we may Collect, retain, use, and disclose your Personal Data as required or permitted by applicable law. We treat all of these purposes as Other Business Purposes.(d) Retaining Your Personal Data: See Data Storage & Processing section above.
- Categories of Personal Data Disclosed
2.1 We may disclose the following categories of Personal Data to Service Providers for a Business Purpose, or with Third Parties such as sponsors of promotions, sweepstakes, or contests. We disclosed the following
| Category of Personal Information Disclosed for a Business Purpose |
Categories of Recipients |
- Identifiers
- Personal Records
- Characteristics
- Internet/Network Activity
- Customer Records/Commercial Information
- Geolocation Data
- Sensory Information
- Inferences
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- Service Providers
- Marketing/Advertising Agencies
- Analytics & Retail Merchandising Vendors
- Marketing Mix Measurement Providers, Compliance, Tech Performance Measurement, and other Service
Providers
- Social Networks
- Albertsons’ Affiliates
- Governmental Authorities and Agencies
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2.2 Categories of Personal Data Sold to Third Parties
We share your Personal Data with companies such as advertisers, marketing partners and platforms, data analytics providers, social media networks, and others to provide services that include, but is not limited to, product recommendations, delivering marketing messages, and sending you relevant offers. The types of Personal Data shared may include unique identifiers (e.g., cookies and similar technologies), device information, geolocation data, commercial data, behavioral data, and inferences. We do not knowingly sell the Personal Data of consumers under 16 years of age.
3. Your California Privacy Rights
(a) Right to Know:
You have the right to request that we disclose to you the following information about Personal Data we Collect from you:
- categories of Personal Data collected;
- categories of sources of Personal Data collected;
- the business or commercial purpose for collecting or selling Personal Data;
- the categories of third parties with whom we share Personal Data; and
- the specific pieces of Personal Data we have collected about you over the past 12 months.
You also have a right to know if we have sold or disclosed your Personal Data for a business purpose over the past 12 months and, if so, the categories of Personal Data sold or disclosed and the categories of third parties to whom the Personal Data was sold or disclosed, along with the business or commercial purpose for which the Personal Data was sold or disclosed.
To make a customer request to know, please submit a verifiable consumer request pursuant to the instructions in Your Privacy Choices & Rights section.
California resident former employees, and independent contractors click here.
California resident vendors, suppliers, clients, or other business-to-business partners click here.
You can also make a request by phone by calling us at (877) 251-6559 (toll free).
We will acknowledge your request within 10 business days and will attempt to respond substantively within 45 days. If we need additional time, we will let you know.
Please see Your Privacy Choices & Rights section for additional information on the privacy request process.
(b) Right to Request Deletion of Personal Data
You have the right to request the deletion of your Personal Data collected or maintained by us ("Request to Delete"), subject to certain exceptions permitted by law. Examples of such exceptions include: to complete transactions and provide services you have requested from us or that are reasonably anticipated, for security purposes, for legitimate internal business purposes, including maintaining business records, to comply with law, to exercise or defend legal claims, and to cooperate with law enforcement. If we deny your request, we will explain the reasons in our response and, if applicable, will provide guidance to cure deficiencies in your request.
If you request to delete your Personal Data, your loyalty program member account, any subscription delivery services (such as FreshPass and Subscribe & Save) and all related points, deals, rewards, and perks will be deleted. You will also lose the ability to receive support for past activities, including returns without receipts and may forfeit any subscription fees already paid. Without your Personal Data, your loyalty account will no longer exist, and we won’t know who you are to reward you (i.e., we can’t reward 1 point for every $1 spent on groceries because we can’t link shopping data to a loyalty account that no longer exists).
However, we still want to provide you with privacy rights that allow you to delete some Personal Data and remain a loyalty member. This is why we provide you with two options for deletion: (1) delete all your Personal Data; or (2) delete your shopping history only. If you select shopping history only, your Personal Data will be maintained for loyalty program operations and you will continue to receive the benefits of our loyalty program moving forward. We will retain some of your Personal Data for continued program participation; however, your prior shopping history will reset as of the date of the deletion request and clipped rewards will be removed. You will also lose the ability to receive support for past activities, including disputes related to loyalty points and returns without receipts. Any additional shopping you do after the reset will be collected, unless you also terminate your applicable loyalty accounts using the online contact form here or by calling customer service at 877-723-3929.
To make a customer request to delete, please submit a verifiable consumer request pursuant to the instructions in Your Privacy Choices & Rights section.
California resident former employees, and independent contractors click here.
California resident vendors, suppliers, clients, or other business-to-business partners click here.
You can also make a request by phone by calling us at (877) 251-6559 (toll free).
We will acknowledge your request within 10 business days and will attempt to respond substantively within 45 days. If we need additional time, we will let you know.
Please see Your Privacy Choices & Rights section for additional information on the privacy request process.
(c) Right to Correct Inaccurate Personal Data
You have the right to request that we correct inaccurate Personal Data that we maintain about you. We will take into account the nature of the Personal Data and the purposes for which we process it. We may require documentation from you in order to process your request, including your name, email address, phone number, and request details.
To make a customer request to correct, please submit a verifiable consumer request pursuant to the instructions in Your Privacy Choices & Rights section.
California resident former employees, and independent contractors click here.
California resident vendors, suppliers, clients, or other business-to-business partners click here.
You can also make a request by phone by calling us at (877) 251-6559 (toll free).
We will acknowledge your request within 10 business days and will attempt to respond substantively within 45 days. If we need additional time, we will let you know.
Please see Your Privacy Choices & Rights section for additional information on the privacy request process.
(d) Right to Opt-Out of the Sale and Sharing of Personal Data
You have the right to opt out of the sale and sharing of your Personal Data to third parties by clicking here and opting out. You may also request to opt-out by calling us at (877) 251-6559 (toll free). If you decide to opt-out, we will stop sharing your information with third parties. But please note that your use of our website may still be tracked by us and our service providers to perform functions that are necessary for our business such as hosting our website, ensuring there is no fraud, etc. These entities are contractually obligated to keep this information confidential and will not use it for any purpose other than for the services they provide to our business.
We also honor Global Privacy Control (GPC) signals from your browser. You can learn more about GPCs here. If you choose to use the GPC signal, you will need to download and turn it on for each supported browser or browser extension you use.
(e) Right to Limit the Use of Your Sensitive Personal Data
At this time, we do not process information that is subject to this limitation. At a future point when we do so, you can direct us to limit the use of your Sensitive Personal Data to uses that are reasonably necessary to provide our goods and services, or as needed:
- To ensure security and integrity
- For short-term, transient use, including for non-personalized advertising
- To maintain or service accounts, provide customer service, process or fulfill orders and transactions, verify customer information, process payments, provide financing, provide analytic services, provide storage, or other similar services
- To verify or maintain the quality or safety of a service or device owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance such services or devices
(f) Right to Non-Discrimination
You have the right to not receive discriminatory treatment for exercising your CCPA privacy rights. We do not use the fact that you have exercised or requested to exercise any CCPA rights for any purpose other than facilitating a response to your request.
(g) Authorized Agent
You may designate an authorized agent to exercise any of the above California privacy rights on your behalf, subject to the agent request requirements of the CCPA. Authorized Agents may make requests under the CCPA on behalf of California Consumers by contacting us here.
Please note, for your safety and security, we will require authorized agents to provide proof of the consumer's consent and designation of the authorized agent for the purpose of making the request and will require authorized agents to provide information necessary to verify the identity of the consumer who is the subject of the request. We may also require that a consumer verify his/her own identity directly with us before we respond to an authorized agent's request.
We reserve the right to deny requests in certain circumstances, such as where we have a reasonable belief that the request is fraudulent.
4. Notice of Financial Incentive
Our loyalty program, Albertsons Companies “[Banner] for U™” (i.e., “Albertsons for U™,” “Safeway for U™,” “Randalls for U™,” etc.) provides you with Rewards (i.e., Gas Rewards and Grocery Rewards) for your eligible in-store and online purchases. This Program is subject to termination at any time at our sole discretion.
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Program
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Incentive Offered
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Material Terms
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How to Opt-In
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“[Banner] for U™”
(i.e., “Albertsons for U™,” “Safeway for U™”, “Randalls for U™,” etc.)
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Provides consumers with customized discount coupons, complimentary in-store Wi-Fi, and birthday treat (optional). Your Albertsons Companies “[Banner] for U™” account earns points for every dollar spent on eligible purchases. Points are accumulated to earn Rewards that may be redeemed on future gas or grocery purchases.
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- Available at participating stores.
- Categories of Personal Data collected:
- Identifiers such as name, email address, telephone number, zip code, month and date of birth (optional).
- Customer Accounts /Commercial Information such as shopping history, coupons/points redeemed, points earned, preferred Market Store.
- Internet/Network Activity such as IP address, activity logs, browsing history.
- Geolocation Data.
- Inferences drawn from one or more of the above, including a consumer’s shopping history, that reflects a consumer’s shopping preferences.
- Additional information available at https://www.albertsons.com/justforu-guest.html
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- Register for an account online or on the mobile app.
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NOTE: As of August 3, 2021, we began phasing out the Club Card program. However, consumers who have active Club Card memberships will not be affected and will continue to receive the incentive offered under the Club Card loyalty program.
The notices of financial incentive for Albertsons previously offered loyalty programs “just for U and Gas Reward/Grocery Reward/Club Cards are as follows:
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Program
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Incentive Offered
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Material Terms
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How to Opt-In
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“just for U” (including Gas Rewards and Grocery Rewards)
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Provided consumers with customized discount coupons.
Your “just for U” account earned points for every dollar spent on eligible purchases. Points were accumulated to earn Rewards that were redeemed for future gas or grocery purchases.
|
- Available at participating stores.
- Categories of Personal Data collected:
- Identifiers such as name, email address, telephone number, zip code.
- Customer Accounts /Commercial Information such as shopping history, coupons/points redeemed, points earned, preferred Market Store.
- Internet/Network Activity such as IP address, activity logs, browsing history.
- Geolocation Data.
- Inferences drawn from one or more of the above, including a consumer's shopping history, that reflects a consumer’s shopping preferences.
- Additional information available at https://www.safeway.com/justforu-guest.html
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- Register for an account online or on the mobile app.
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Club Card (including Gas Rewards and Grocery Rewards)
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Provides customers with instant advertised discounts on in-store purchases at participating locations.
Club Card also earns points for every dollar spent on eligible purchases. Points are accumulated to earn Rewards that may be redeemed on future gas or grocery purchases
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- Categories of Personal Data collected:
- Identifiers such as telephone number.
- Customer Accounts /Commercial Information such as shopping history, coupons/points redeemed, points earned.
- Inferences drawn from one or more of the above, including a consumer’s shopping history, that reflects a consumer’s shopping preferences.
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- Requesting a physical card in-store; providing a 10-digit number (e.g., phone number).
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Value of the Consumer’s Data
We estimate the value of consumers’ data to be, on average, approximately $3.56 per consumer in 2025. Albertsons has made the following good faith estimate of the value of consumers’ data based on expenses related to the collection, retention, and offering of Albertsons loyalty programs as permitted by Reg. §999.337(a)(5) and (a)(6). The expenses related to the collection and retention of consumer Personal Data as well as expenses related to the total program operating expenses is calculated by measuring the people costs and IT costs incurred by Albertsons in the fiscal year 2025.
Withdrawing From Loyalty Programs
You have the right to withdraw from the above programs at any time. You may do so by:
- Using the online contact form: Here or by calling customer service at 877-723-3929
5. CCPA Metrics
You can view the details of Albertsons’ CCPA metrics report here
OTHER CALIFORNIA DISCLOSURE INFORMATION
California Do Not Track Notice
California law requires us to let you know how we respond to web browser Do Not Track (DNT) signals. Because there currently isn't an industry or legal standard for recognizing or honoring DNT signals, we don't respond to them at this time.
California’s Shine the Light law
If you are a California resident, you are entitled once a year, free of charge, to request and obtain certain information regarding our disclosure, if any, of certain categories of Personal Data to third parties for their direct marketing purposes in the preceding calendar year. To request the above information, please e-mail us at: privacyoffice@albertsons.com. or write to us at Albertsons Companies, Inc. Attn: Albertsons Privacy Office, 250 Parkcenter Blvd. Boise, ID 83706 with a reference to CA Disclosure Information.
California Automated License Plate Reader Policy
If you are a California resident, you can read our Automated License Plate Reader Policy here.
6. Changes
We reserve the right to change this California Privacy Notice from time to time. Changes shall become effective on the date they are posted.
Colorado Residents
Colorado Loyalty Program Disclosure
As you’ve already read in our Loyalty section, our loyalty program provides you with rewards for your eligible in-store and online purchases (e.g., gas rewards and grocery rewards).
As part of our Loyalty program and by having an account with us, we may collect the following categories of Personal Data:
- Identifiers including name, email, phone number, zip code, birthday (optional)
- Customer Account / Commercial Information including shopping history, preferred store
- Internet/Network Activity including IP address, activity logs, browsing history
- Inferences drawn from one or more of the above, including a consumer’s shopping history, that reflect a shopping preferences
We collect this data to better understand you and your journey with us as a shopper, offer personalized deals and targeted ads, and help us make better business decisions and continuously improve.
We may disclose your Personal Data to our processors and third parties, such as analytics companies, third party advertisers, and other merchants, to help handle parts of our loyalty program because of their expertise, resources, or scale. They help us do things like monitor activity on our services, serve ads on this and other services, and otherwise perform actions consistent with the uses described in this Privacy Policy. We may also use them to host our websites, webpages, and mobile applications, conduct market research, or send you information regarding our products or services or those of other companies with whom we conduct business.
You can opt-out of this data sharing and targeted advertising by using our online form to submit an Opt-out of Sale or Share request.
The rewards you earn as a loyalty member may be redeemed on future gas or grocery purchases. To provide the benefit of redeeming rewards at the gas pump, we may share your Personal Data (i.e., rewards balance) with our fuel station partners.
If you ask us to delete your Personal Data, your loyalty account, any subscription delivery services (e.g., FreshPass and Subscribe & Save) and all related points, deals, rewards, and perks will be deleted. We won’t be able to review or address past issues you may have, including returns without receipts, and you may forfeit any subscription fees already paid. If you do not want to lose access to these things, you can ask us to delete your shopping history only. This lets you keep your loyalty account and receive future benefits of our loyalty program moving forward (we keep some of your Personal Data, but your prior shopping history resets as of the date of your shopping history deletion request and your clipped rewards will be removed). You can request deletion of your personal data or just your shopping history here or by calling 877-251-6559. You can close your loyalty account here or by calling customer service at 877-723-3929.