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The New Year isn’t just a date on the calendar. It’s your fresh start, your reset button, your chance to realign with what matters most: YOU. Whether you’re revamping your routines, leveling up your nutrition or simply craving more balance, this season is all about small steps that lead to big wins.

At Albertsons Companies, we believe wellness should feel good and pay off. That’s why we offer Sincerely Health™, your all-in-one, free health rewards platform inside the Albertsons Cos. store app. Think of it as your personal wellness cheerleader, packed with personalized health and nutrition insights, smart shopping recommendations, easy-to-use tools for setting and tracking goals, and rewards that make every healthy choice even sweeter.

With Sincerely Health, you can join fun challenges, track your goals, get science-backed tips, manage prescriptions and earn rewards, all while saving on groceries and enjoying perks like $10 off* when you sign up and exclusive partner offers such as 10% off Garmin smartwatches. Every healthy choice earns you Healthy Points you can redeem for grocery savings, making progress feel rewarding in every way.

Spotlight: Sincerely Health Challenges

Ready to up your wellness game? Sincerely Health Challenges offer a lively menu of time-limited activities designed to encourage healthier habits like increasing your daily steps, improving sleep and making nutritious food choices. Each challenge brings a gamified experience with leaderboards that let you compete with other shoppers, beat your personal bests and earn special badges.

As a participant, you’ll set wellness goals, join exciting challenges and rack up Healthy Points for every achievement, redeemable for grocery coupons. The impact? Users report better sleep, healthier eating habits and more consistent exercise, especially when syncing with fitness trackers.

Your Health, Your Story. Start Writing It Today!

Health isn’t one-size-fits-all, it’s personal. It’s about progress, not perfection, and every choice you make matters. The best part? You don’t have to overhaul your life overnight. Start small, and let those wins stack up.

• Tip 1: Begin with the Basics. Join a Challenge! Add an extra veggie to your plate, take a quick walk or spend five minutes practicing mindfulness. Want a little extra motivation? Join a Sincerely Health Challenge to turn these small steps into a fun, rewarding experience. Each challenge is designed to help you build momentum, celebrate every win and earn Healthy Points and rewards along the way.



• Tip 2: Make It Yours. Personalize Your Journey with Challenges. Your wellness journey should fit your lifestyle, not the other way around. Sincerely Health offers a lively menu of seasonal challenges across different health dimensions, so you can choose activities that inspire you, whether it’s walking more, improving sleep or making healthier food choices. Compete with other shoppers, track your progress and enjoy monthly fresh content and savings.

• Tip 3: Focus on Progress, Not Perfection. Every wellness choice is a chapter in your story. With Sincerely Health, you’ll have the support, resources and motivation to keep moving forward because your health isn’t just a goal, it’s a journey worth celebrating.

Ready to Restart?

Get started by downloading your preferred Albertsons Cos. store app, tapping the Health icon and signing up for Sincerely Health. Next, explore the Challenges section and select a challenge that inspires you.

With every wellness win, you’ll earn rewards, making it easier than ever to kick off your healthiest year yet!