This November, Albertsons Companies is turning everyday grocery runs into cinematic adventures. In partnership with Universal, Albertsons Media Collective is bringing the enchantment of “Wicked: For Good” to life in stores nationwide, transforming the shopping experience into a celebration of one of the year’s most anticipated films. With unified messaging across more than 2,000 stores, this campaign connects fans to the movie magic with immersive displays and exclusive snacks.
Wicked Treats Steal the Show
In stores now, shoppers can discover limited-time goodies inspired by the film, including:
Emerald City in Every Store
Albertsons Cos. stores have been turned into Oz-inspired destinations. With themed displays, vibrant signage and custom shelf tags, customers are invited to step into the world of Wicked. From dynamic in-store digital display and striking endcap designs to eye-catching shelf blades, these high-impact visuals spark curiosity and turn routine shopping into a magical journey.
Movie Magic Deal
As part of the campaign, customers can spend $25 on participating items and receive a FREE Fandango movie ticket (up to $13 value) to see “Wicked: For Good” in theaters. It’s the perfect way to bring the magic home, then see it on the big screen.
And Hawkins Fans, We Didn’t Forget You
Earlier this season, Albertsons Cos. brought the world of “Stranger Things” to life in stores with retro-inspired Chips Ahoy!, bright pink strawberry-flavored Eggo waffles and multicolored Gushers, a nod to the hit series as it approaches its epic finale. It’s another example of how Albertsons Cos. blends pop culture with retail experiences shoppers love.
Where Culture Meets Commerce
Albertsons Cos. is turning cultural moments like “Wicked” and “Stranger Things” into powerful retail media opportunities through Albertsons Media Collective. By blending creative partnerships and a dash of fun, Albertsons Cos. is delivering experiences that are authentic, exciting and binge-worthy to help brands connect with fans where emotion meets action.
Whether venturing down the Yellow Brick Road or stepping into the Upside Down, Albertsons Cos. and Albertsons Media Collective are turning everyday shopping into unforgettable moments.