The holidays just got brighter and tastier! We’re thrilled to announce a festive
collaboration between Albertsons Companies’ exclusive brands Overjoyed™
and Signature SELECT® and actress, cookbook author and lifestyle expert Tia Mowry. This season, we’re turning up the joy with a campaign that’s bigger,
bolder and more delicious than ever.
Tia has inspired countless families with her passion for food, togetherness and
heartfelt celebrations. Her authentic approach to hosting and home cooking
makes her the perfect partner to help us celebrate the power of food to spark
joy, foster connections and create lasting holiday memories.
Tia’s Holiday Philosophy: Simple, Joyful, Together
“I absolutely love food. I love making memories when it comes to bringing
people over to the house,” said Tia. “It's part of my love language, and I love
nurturing in that way.”
The holidays can feel
overwhelming, but Tia reminds
us that it’s all about simplicity
and joy.
“For me, the holidays are all
about sharing bites, creating
memories and connecting with
the people I love,” she said.
“Even a simple holiday dessert
board can make a moment feel
magical. The Taste the Holidays
collection makes it easy to do that, whether it’s a cozy treat for yourself, a
little surprise for a friend or a spread that brings everyone together around the
table.”
Delicious Ways to Celebrate This Season
From delightful snacking boards to irresistible desserts, Overjoyed and
Signature SELECT make holiday hosting effortless and festive. The limited-edition Taste the Holidays collection features more than 30 peppermint- and cranberry-inspired items that bring instant cheer to any celebration, including
Signature SELECT Peppermint Ice Cream, Overjoyed Cranberry Walnut Soft Baked Cookies and even Overjoyed Gingerbread Kit Houses.
Tia’s seasonal favorite? “I just absolutely love peppermint. It screams holidays
for me, and my kids love it too!”
Spread the Joy, and Win Big!
Ready for some holiday cheer? Enter our Holiday Giveaway* for a chance to
win $5,000 to spend on groceries at your local Albertsons Cos. store, plus a
special surprise from Tia herself!
Here’s how to enter (now through Dec. 21):
- Follow @overjoyedbrand and @signatureselect on Instagram.
- For a bonus entry, tag a friend in the comments who would be overjoyed
with free groceries for the holidays.
Join the Celebration
Find Overjoyed and Signature SELECT products at your nearest Albertsons Cos.
store, turn up the holiday tunes and let Tia inspire you to make this season
unforgettable. Share your holiday moments with us by tagging us on
Instagram. We can’t wait to see how you’re celebrating!
*Signature SELECT® & Overjoyed Winter Seasonal Flavors Sweepstakes Official Rules