Photo Courtesy: Getty Images for Albertsons Companies
Albertsons Companies turned up the heat in Los Angeles with an unforgettable evening to celebrate the launch of its latest Own Brand, Chef’s Counter™, an innovative, chef-inspired meal solution. The event, hosted at the beautiful Serra on Vine in the heart of Hollywood, was a feast for the senses, draped in stunning florals and fresh produce and set to the vibrant tunes of a DJ and saxophonist.
The star of the night was none other than Chef Antonia Lofaso, Chef’s Counter’s first featured brand ambassador. Invited media and content creators were treated to an exclusive first look and taste of the elevated, adventurous marinated meat options from Chef’s Counter. Here’s a glimpse of what made the night so special:
Live Cooking Demo: Chef Lofaso took center stage, demonstrating her culinary magic and sharing her passion for food. Guests watched in awe as she prepared her own creations using Chef’s Counter juicy cilantro lime chicken thighs, mesquite seasoned boneless pork loin chops and smoky buttery garlic beef sirloin steaks, showcasing the versatility and deliciousness of these new meal solutions.
Delicious Bites and Sips: The evening was filled with delectable bites from Albertsons Cos.’ shoppable recipes, perfectly paired with refreshing sips featuring Chef’s Counter-branded ice 
cubes. Each bite and sip was carefully curated to complement the Chef’s Counter offerings, providing a full sensory experience.
Immersive Stations: Interactive stations brought the Chef’s Counter experience to life, offering attendees a hands-on opportunity to explore and enjoy. From embroidered Chef’s Counter aprons to personalized cutting boards, these stations added a fun and engaging element to the evening.
This event was more than just a launch; it was a celebration of culinary creativity and innovation. With adventurous flavors and globally inspired ingredients, Chef’s Counter offers shoppers 
restaurant-quality recipes and new mealtime possibilities, all with the convenience, ease and value of cooking at home. The brand is debuting with a flavorful selection of ready-to-cook marinated meats, helping food lovers turn their culinary inspirations into reality.
Chef’s Counter, the latest addition to Albertsons Cos.’ Own Brands portfolio, is now exclusively available in Albertsons Cos. stores, including Albertsons, Safeway, , Jewel-Osco, ACME and Shaw’s. Don’t miss out on this exciting new way to elevate your home cooking!
Photos captured by Getty Images for Albertsons Companies.
Click here to watch summer grilling tips with Chef Lofaso and Chef's Counter on Good Day LA.