On Tuesday, June 17, the heart of Boise, Idaho, was filled with joy, laughter and the sweet aroma of ice cream as the 10,000 Scoop Challenge took over Grove Plaza downtown. This event, brought to life by the Moose Tracks team in collaboration with Albertsons Companies and Signature SELECT®, was a resounding success, bringing the community together for a day of fun and philanthropy.
A Day of Delicious Delights
Signature SELECT, Albertsons Cos.’ flagship brand, showcased three delightful Moose Tracks flavors from its new pint line: Original Moose Tracks, Extreme! Moose Tracks, and Mint Moose Tracks. Attendees indulged in these delectable treats, adding a special touch to the day.
Scooping for a Cause
The 10,000 Scoop Challenge was more than just an ice cream social; it was an opportunity to make a real difference in the community. For every scoop of Signature SELECT Moose Tracks Ice Cream served, Moose Tracks donated $1 to Faces of Hope, a local nonprofit dedicated to providing crisis services to individuals experiencing domestic violence, sexual assault, child abuse, elder abuse, stalking or human trafficking. The goal was to raise $10,000, and thanks to the enthusiastic participation of the community, this target was achieved.
Community Engagement and Support
The event also featured appearances by local celebrities, including Idaho Gov. Brad Little; mascots Buster Bronco from Boise State University and Blue from the Idaho Steelheads; Boise State University Cheer Squad; Morgan Romero, Hunter Funk and Rachel Garceau from KTVB-TV; Roland Beres from KIVI-TV; Carly Cash from Rick & Carly on KSRV-FM and more!
A Heartfelt Thank You
Signature SELECT is proud to have partnered with the Moose Tracks team for this incredible event. We extend our gratitude to everyone who attended and made the 10,000 Scoop Challenge a memorable and impactful occasion.
This event underscored Albertsons Cos.’ commitment to supporting our neighbors in the communities we serve. We remain dedicated to creating positive impacts through active community engagement and support.
Signature SELECT is Albertsons Cos.’ flagship brand and the largest brand in the company’s Own Brands portfolio, boasting 8,000 quality items including the delectable Signature SELECT Denali Moose Tracks ice creams and novelties, available in a variety of flavors.