We’re raising a glass to celebrate a major milestone for Firefly Ridge!
We’re thrilled to announce that Albertsons Companies’ private label wine Firefly Ridge has been named a 2024 Hot Brand by Market Watch and its sister publication Impact. This prestigious honor recognizes the fastest-growing brands in the U.S. drinks market. Firefly Ridge’s inclusion is a testament to its exceptional performance, growing consumer appeal and the dedication of our teams who continue to elevate the brand’s presence and reputation.
To earn the coveted Hot Brand title, brands had to achieve several key requirements: sell between 50,000 and 250,000 cases in 2024, grow sales by at least 15% that same year and show consistent growth in both 2022 and 2023.
California Roots, Nationwide Cheers
Produced and sourced in California, Firefly Ridge wines are crafted from grapes selected across the finest vineyards. Available at select Albertsons Companies stores including Albertsons, Safeway, Vons and Pavilions, Firefly Ridge offers quality wine at a value (under $10 a bottle).
Meet the Wines That Sparked the Buzz
Each varietal in the Firefly Ridge portfolio brings something special to the table:
- Cabernet Sauvignon: Rich aromas of black cherry, cassis, earth and cedar. A bold companion to grilled or roasted meats and hearty pasta.
- Red Blend: Strawberry and black raspberry notes with a touch of toasty oak and a long, smooth finish. Perfect with baby back ribs or a juicy steak.
- Pinot Noir: Berry and spice aromas with a smooth, medium body and supple, elegant finish. Ideal with roasted pork and cherry sauce or chicken sausage pasta.
- Chardonnay: Lime and grapefruit zest with toasty oak nuances. A delicious match for salmon with herb sauces or cream-based pasta dishes.
- Sauvignon Blanc: Bright grapefruit and melon notes. Enjoy this light bodied, fruit forward wine alongside grilled shrimp tacos.
- Pinot Grigio: White peach and floral aromas with clean, balanced flavors. Pairs beautifully with simple pastas and seafood dishes.
Cheers to What’s Next
We’re proud to celebrate Firefly Ridge’s success and look forward to building on this momentum in the years ahead. Whether you’re discovering Firefly Ridge for the first time or already a fan, there’s never been a better time to raise a glass.
Here’s to continued growth, excellence and the joy of great wine. Cheers!