Rob Backus is a dynamic and accomplished leader with more than 35 years of success in the retail industry. His journey, marked by strategic innovation and a deep commitment to customer satisfaction, makes him an outstanding leader, helping us fulfill our purpose of bringing people together around the joys of food and to inspire well-being.
As the EVP of Retail Operations (East), Rob oversees a vast network of 900 stores across 19 states and the District of Columbia, operating under 14 historically significant banners – encompassing more than one-third of our retail locations. His leadership approach emphasizes teamwork, clear strategy, and a customer-driven mindset, which guides him as he and his team to earn customers for life.
Prior to his current role, Rob served as the President of the Shaw’s Division where he spearheaded efforts that significantly enhanced performance metrics. Before that, he was the Senior Vice President of Operations for our Seattle Division. His career began as a courtesy clerk at Canada Safeway in 1990, progressing through various store management positions across Canada Safeway’s British Columbia operations, culminating in several senior leadership roles that prepared him for his current responsibilities.
Rob’s favorite food is smoked beef brisket, which he believes brings people together and creates lasting memories. He values the joy and comfort that food can bring into people's lives, reflecting the company’s purpose. In his free time, Rob enjoys cycling and staying active, activities that inspire his well-being and contribute to a balanced lifestyle.