Our Own Brands

With more than 11,000 products in the portfolio, Own Brands offers quality and value for every shopper, in every corner of the store. 


What’s new, what’s next: Innovation and growth in 2019

  • Launch of plant-based protein platform

  • Expand Seasons’ limited time offerings

  • Elevate our newly launched specialty brand, Signature RESERVE™


Own Brands introduced 1,100 new products in 2018 


Signature Select, Signature Farms, Signature Care™

For savvy shoppers seeking high-quality everyday products at a reasonable price. Signature family of brands helps you share and enjoy life’s moments with a portfolio of more than 6,500 convenient products.


O Organics®

O Organics® products reflect uncompromising purity and quality, from the pure source of the food to the purity of what you are eating. The line features more than 1,500 products, all of which carry the USDA certified organic seal. 


Open Nature® 

Free-from 110 food ingredients, Open Nature® helps people live and enjoy a clean lifestyle with high-quality minimally processed products for the well-being of your family, pets, friends, and the environment. 


Signature Cafe®

Signature Cafe® provides fresh meal solutions for life’s busy moments that are high-quality, and chef-inspired. We deliver convenience with a broad selection of over 1,300 skus. 


Lucerne Dairy Farms®

Lucerne® has been dairy farming for over 115 years and is the country’s leading dairy brand – spans 25 categories, from milk to cheese to yogurt and more. 


Waterfront Bistro®

For consumers who aspire to elevate their everyday cooking and entertaining, waterfront BISTRO® offers the taste of restaurant quality seafood any time. 


Signature Reserve™

For life’s special and indulgent moments, Signature Reserve™ offers ultra-premium products. Inspiring delicious discovery with the most extraordinary, expertly sourced favors and ingredients. 


Primo Taglio®

Primo Taglio® stands for first-cut quality, offering a wide selection of authentic, hand-trimmed meats and perfectly aged cheeses as an alternative to premium national brands. 


Debi Lilly Design™

For shoppers purchasing flower arrangements, Debi Lilly design™ provides inspired, thoughtful products that add a special touch to any occasion or event for yourself, your family, or your friends. 


Value Corner™

For budget and value-conscious lower-income consumers, Value Corner® offers a wide range of simple, everyday products at unbeatable prices.