Our Own Brands

Our Own Brands

Own Brands Logos

Albertsons Companies’ Own Brands are found exclusively in our family of stores. The popular lineup of Own Brands products achieved more than $12.8 billion in sales in fiscal year 2019. With more than 12,000 products in the portfolio, Own Brands offers quality and value for every shopper, in every corner of the store.

What’s new, what’s next: Innovation and growth in 2020


  • Platform Strategies: plant power, functional high-protein, specialty diets, meal solutions, surprise & delight, sustainability & transparency, clean eating, and value offerings
  • Portfolio optimization and brand building to address shifting consumer attitudes, confidence and recessionary behaviors
  • Continue to deliver high-quality, value, and excitement!


Own Brands introduced 932 new products in 2019 


Signature Select, Signature Farms, Signature Care™

For savvy shoppers seeking high-quality everyday products at a reasonable price. Signature family of brands helps you share and enjoy life’s moments with a portfolio of more than 6,500 convenient products.


O Organics®

O Organics® products reflect uncompromising purity and quality, from the pure source of the food to the purity of what you are eating. The line features more than 1,500 products, all of which carry the USDA certified organic seal.


Open Nature® 

Signature Cafe® provides fresh meal solutions for life’s busy moments that are high-quality, and chef inspired. We deliver convenience with a broad selection of over 1,450 SKUs.


Signature Cafe®

Signature Cafe® provides fresh meal solutions for life’s busy moments that are high-quality, and chef-inspired. We deliver convenience with a broad selection of over 1,300 skus. 


Lucerne Dairy Farms®

Lucerne® is our oldest brand which customers have trusted for quality dairy products for over 115 years – spanning 20 categories, from milk to cheese to yogurt and more.


Waterfront Bistro®

For consumers who aspire to elevate their everyday cooking and entertaining, waterfront BISTRO® offers sustainably caught, restaurant quality seafood anytime.


Signature Reserve™

For life’s special and indulgent moments, Signature Reserve™ offers ultra-premium products. Inspiring delicious discovery with the most extraordinary, expertly sourced favors and ingredients.


Primo Taglio®

Primo Taglio® stands for first-cut quality, offering a wide selection of premium, hand-trimmed meats and perfectly aged cheeses as an alternative to premium national brands.


Debi Lilly Design™

With lifestyle expert Debi Lilly, we launched Debi Lilly Design an exclusive, on-trend inspired floral and home décor line with high style, affordable, accessible, floral arrangements and bouquets, candles and gift products, all located in the convenience of the floral department in our stores. #debilillydesign


Value Corner™

For budget and value-conscious lower-income consumers, Value Corner® offers a wide range of simple, everyday products at unbeatable prices.



Plated is the premium lifestyle brand that provides chef-designed products for shoppers who have a passion for cooking.

Our Own Brands