Our exclusive Own Brands products provide shoppers quality and value in every corner of the store. With thousands of products for every taste and budget, we continue to expand our brands to offer more of what customers love.

Albertsons Companies’ Own Brands are found exclusively in our family of stores. The popular lineup of Own Brands products achieved more than $15+ billion in sales in fiscal year 2021. With nearly 14,000 products in the portfolio, Own Brands offers quality and value for every shopper, in every corner of the store.

  • Platform Strategies: meals solutions, new varietals of fresh produce, plant power, clean eating & specialty diets, sustainability & transparency, and premium meats & seafood value-added offerings
  • Portfolio optimization and brand building to address shifting consumer attitudes, confidence, and recessionary behaviors
  • Continue to deliver high-quality, value, and excitement!

Own Brands introduced 800+ new products in 2021

Signature Select, Signature Farms, Signature Care

Signature SELECT® brand loves helping you make the most of every moment. With 8,000 affordable products with a 100% money-back guarantee, we’re here for every day, every meal and everywhere life happens.

O Organics®
O Organics® is all-in for organic. You can eat well and feel good about what you buy, because we’re 100% committed to delicious, USDA certified, affordably priced organic foods and beverages.

Open Nature®
Open Nature® makes it easy for you to make better choices with high-quality, minimally processed products and no unnecessary additives.

Signature Cafe®
Signature Cafe® provides fresh, chef-inspired meal solutions for life’s busy moments. We deliver convenience with a broad selection of over 1,400 products.

Lucerne Dairy Farms®
Lucerne® is our oldest brand which customers have trusted for quality dairy products for over 115 years – spanning 20+ categories, from milk to cheese to yogurt and more.

Waterfront Bistro®
Waterfront Bistro offers a delicious variety of bistro quality, responsible sourced seafood for easy and elevated meals at home.

Signature Reserve
For life’s special and indulgent moments, Signature Reserve offers ultra-premium products. Inspiring delicious discovery with the most extraordinary, expertly sourced favors and ingredients.

Primo Taglio®
Primo Taglio® stands for first-cut quality, offering a wide selection of premium, hand-trimmed meats and perfectly aged cheeses.

Debi Lilly Design
Curated by lifestyle expert Debi Lilly, debi Lilly design, brings the beauty of vibrant, fresh flowers and home décor to inspire joy every day and celebrate moments big and small – all from your local floral department.

Value Corner
For budget and value-conscious consumers, Value Corner® offers a wide range of simple, everyday products at unbeatable prices.