ALBERTSONS COMPANIES LAUNCHES SIGNATURE RESERVE™, AN ULTRA-PREMIUM OWN BRAND WITH TOP-SHELF PRESENCE
Posted On: May 31, 2018
New brand joins company’s lineup of iconic Signature brands, which account for nearly $6 billion in sales
Boise, ID – May 31, 2018 –Albertsons Companies is expanding and elevating its Own Brands portfolio with a new top shelf culinary presence: Signature Reserve™. For life’s special and indulgent moments, Signature Reserve offers unparalleled quality and exquisite taste for customers who are obsessed with the exceptional.
“Signature Reserve inspires delicious discovery with extraordinary and expertly sourced flavors and ingredients,” said Geoff White, President of Albertsons Companies Own Brands. “Shoppers are more educated and interested in culinary trends than ever before, and Signature Reserve will surprise and delight them with unique and exciting products that are found only in our stores.”
The initial launch of Signature Reserve is seven decadent flavors of ice cream, all featuring globally-sourced ingredients that are perfect for entertaining or everyday indulgence. Flavors include award-winning Brazilian Guava Cheesecake, Madagascar Vanilla, Colombian Cold Brew Caramel, Bourbon Maple Blondie, Indian Cardamom Pistachio, Caramel Apple Chai, and Belgian Chocolate Almond. These ice creams are available now at Albertsons Companies stores across the country.
The company plans to introduce additional new Signature Reserve products in other categories throughout 2018, including ultra-premium pasta and pasta sauces imported from Italy, single-origin packaged coffees from Sumatra and Nicaragua, and four varieties of hand-picked loose leaf tea.
“We scour the earth for ingredients and unique flavors that meet the exacting standards of Signature Reserve,” White said. “Products earn the Signature Reserve label only after a rigorous selection process, which includes scrutiny by our culinary professionals and expert merchants for top quality craftsmanship.”
Signature Reserve joins the company’s lineup of iconic Signature brands, which generates nearly $6 billion in sales and across more than 400 categories. Signature brands includes Signature Café®, Signature Farms™, Signature Care™, Signature SELECT™, and the newly introduced Signature Reserve. The company expects to add more than 600 new Signature products in 2018.
The Signature brands are part of Albertsons Companies’ portfolio of exclusive and trusted Own Brands, which also includes O Organics®, Lucerne®, and Open Nature™.
About Albertsons Companies
Albertsons companies is one of the largest food and drug retailers in the United States, with both a strong local presence and national scale. We operate stores across 35 states and the District of Columbia under 20 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen and Carrs, as well as meal kit company Plated based in New York City. Albertsons Companies is committed to helping people across the country live better lives by making a meaningful difference, neighborhood by neighborhood. In 2017 alone, along with the Albertsons Companies Foundation, the company gave nearly $300 million in food and financial support. These efforts helped millions of people in the areas of hunger relief, education, cancer research and treatment, programs for people with disabilities and veterans outreach.
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