Launches O Organics market in DC and San Francisco

Albertsons Companies Launches O Organics® Market In San Francisco And Washington D.C.


Posted on: July 12, 2018


Virtual Store Offers Customers More Than 3,800 Organic, Natural, and Better-for-You Grocery Items Delivered in as Little as Two Hours

BOISE, ID (July 12, 2018) – Albertsons Companies today announced the exclusive launch of O Organics® Market, an Instacart-powered virtual store where customers can easily find organic, natural, and other better-for-you foods, beverages, and grocery items.

The initial launch of the service is in San Francisco and Washington, D.C., with the expectation of expanding to additional cities in the future. O Organics Market caters to an important segment of Instacart shoppers seeking organic and natural products, and deepens Albertsons Cos.’ commitment to expanding its digital footprint.

“With nearly 3,800 items from O Organics®, Open Nature™, and other organic and natural brands, O Organics Market is another important step in our strategy to deliver customers what they want, when they want it,” said Shane Sampson, Albertsons Companies Chief Marketing and Merchandising Officer. “With such a broad selection of organic and natural products, customers will be able to order from exclusive items like Open Nature Sockeye Salmon and O Organics Mission Figs, to more commonplace products, like Dave’s Killer Bread and Annie’s Organic Fruit Snacks.”

O Organics and Open Nature are part of Albertsons Cos.’ portfolio of exclusive and trusted private label brands sold exclusively in the company’s stores, including Safeway, Albertsons, Vons, Jewel-Osco, Acme, Shaw’s, and United Supermarkets, to name a few. O Organics provides USDA-certified organic purity at a great value, with the industry’s broadest organic assortment. Open Nature provides high-quality, minimally processed products for the well-being of customers’ family, pets, friends, and the environment.

“We are excited to expand our partnership with Albertsons Cos. by powering the O Organics Market,” said Nilam Ganenthiran, Vice President of Business Development & Strategy at Instacart. “Their forward-thinking approach to meeting customer demand is exactly where the grocery industry is headed.”

Shoppers in San Francisco and Washington, D.C. can get started at the O Organics Market by visiting and simply entering their home zip code.

About Albertsons Companies

Albertsons companies is one of the largest food and drug retailers in the United States, with both a strong local presence and national scale. We operate stores across 35 states and the District of Columbia under 20 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen and Carrs, as well as meal kit company Plated based in New York City. Albertsons Companies is committed to helping people across the country live better lives by making a meaningful difference, neighborhood by neighborhood. In 2017 alone, along with the Albertsons Companies Foundation, the company gave nearly $300 million in food and financial support. These efforts helped millions of people in the areas of hunger relief, education, cancer research and treatment, programs for people with disabilities and veterans outreach.

About Instacart

Instacart helps people cross grocery shopping off their to-do lists with just a few clicks. Customers use the Instacart website or app to fill their virtual shopping cart with items from their favorite, local stores and Instacart connects them with shoppers who hand pick the items and deliver them straight to their door. Founded in San Francisco in 2012, Instacart has quickly scaled to over 2XX0 markets and partnered with retailers across North America, including popular national chains as well as local, regional grocers. By combining a personal touch with cutting-edge technology, Instacart offers customers a simple solution to save time and eat fresh food from the most trusted grocery brands. Instacart is the only grocery service that can meet today’s on-demand lifestyle by delivering in as little as one hour. Visit for more information.

Important Notice Regarding Forward-Looking Statements

This press release contains certain forward-looking statements. Statements that are not historical facts, including statements about our perspectives and expectations, are forward looking statements. The words “expect,” “believe,” “estimate,” “intend,” “plan” and similar expressions, when related to the Company and its subsidiaries, indicate forward-looking statements. These statements reflect the current view of management and are subject to various risks and uncertainties. These statements are based on various assumptions and factors, including general economic, market, industry and operational factors. Any changes to these assumptions or factors may lead to practical results different from current expectations. Excessive reliance should not be placed on those statements. Forward-looking statements relate only to the date they were made, and the Company and its subsidiaries undertake no obligation to update forward-looking statements to reflect events or circumstances after the date they were made.

Launches O Organics market in DC and San Francisco