Albertsons Companies expands Signature RESERVE™ just in time for holiday celebrations
Signature RESERVE embodies ultra-premium top shelf culinary experience
BOISE, Idaho, Nov. 01, 2018 -- Albertsons Companies has expanded Signature RESERVE™, its exclusive new top shelf label, into a host of new categories just before the holidays.
“Signature RESERVE inspires delicious discovery with extraordinary and expertly sourced flavors and ingredients,” said Geoff White, President of Albertsons Companies Own Brands. “I personally experienced this with our Tomato, Porcini, and Black Truffle Pasta Sauce. It instantly became a favorite in our home. I am so excited for our customers to have the same kind of unique culinary moments.”
The company announced the initial launch of the top-shelf label in May with seven decadent flavors of ice cream, with award-winning Brazilian Guava Cheesecake emerging as a particular customer favorite. Today, the company offers a curated selection of Signature RESERVE products, including ice cream, pasta and pasta sauce, single origin whole bean coffee, loose leaf tea, confectionery, and pie filling.
Signature RESERVE products are globally sourced to meet truly exacting standards of the brand. For example, the smoky Pecan Pie Filling is flavored with aged bourbon, brown sugar, and real vanilla bean sourced from Madagascar, known for growing the finest vanilla in the world. Each of the expertly-sourced single origin coffees is grown by conscientious famers; the Ethiopian coffee is grown by 150 local farmers. The Pasta and Pasta Sauce are made in Torino, Italy based on authentic recipes passed down through generations of the Pochettino family.
Customer interest in premier-level products like Signature RESERVE is typically higher during the holiday season, when shoppers hope to discover giftable items or special new products for a festive occasion.
The company plans to continue adding to the Signature RESERVE line into 2019.
“We have a really high bar for Signature RESERVE,” White said. “As we discover products and flavors that meet our rigorous selection process, we can’t wait to share them with our customers.”
Signature RESERVE is part of the company’s lineup of iconic Signature brands, which generates more than $6 billion in annual sales. Signature brands include Signature Cafe®, Signature Farms™, Signature Care™, Signature SELECT™, and the top-shelf Signature RESERVE.
The Signature brands are part of Albertsons Companies’ portfolio of exclusive and trusted Own Brands, which also includes O Organics®, Lucerne®, and Open Nature®.
About Albertsons Companies
Albertsons companies is one of the largest food and drug retailers in the United States, with both a strong local presence and national scale. We operate stores across 35 states and the District of Columbia under 20 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen and Carrs, as well as meal kit company Plated based in New York City. Albertsons Companies is committed to helping people across the country live better lives by making a meaningful difference, neighborhood by neighborhood. In 2017 alone, along with the Albertsons Companies Foundation, the company gave nearly $300 million in food and financial support. These efforts helped millions of people in the areas of hunger relief, education, cancer research and treatment, programs for people with disabilities and veterans outreach.
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