The innovators behind the award-winning wines and spirits at Albertsons Companies’ Own Brands

The innovators behind the award-winning wines and spirits at Albertsons Companies’ Own Brands

If you’ve enjoyed the quality of an Albertsons Companies Own Brands alcoholic beverage recently, it’s probably thanks to the dynamic duo that’s driving the Own Brands wine and spirits team: Maryrose Rinella and Jose Rodriguez. They are the experts behind the more than 50 brands and 140 SKUs (and growing) that make up the Own Brands wine, beer, and spirits category.

Check out the list below of some of the recent accolades their products have received!  

Part of their secret to success is innovation. They spend a lot of time analyzing shopper and industry data to discover what is driving growth, what is resonating with consumers, and what’s next in emerging trends. This helps them find opportunity gaps in the Own Brands product portfolio and identify what new items to launch next.  

“I spend a lot of time innovating and finding new opportunities for our portfolio,” Jose said. “At any given time, I can have more than 20 new item projects that I’m working on that could really add value to the consumer and our stores.” 

Recently, they’ve identified three major industry trends that are driving their innovation: health and wellness, convenience, and premiumization. 

First, health and wellness. Think beer, wine and spirits with lower alcohol, lower calories, and low or no sugar. 

“Shoppers are gravitating towards lower alcohol, ‘better for you’ offerings, as they focus more on their own health and wellness,” Maryrose said. “In fact, last year one in five U.S. consumers participated in ‘Dry January.’” 

Maryrose and her dog Penny

Maryrose and her dog Penny

Jose and his girlfriend Elisa Sanchez

Jose and his girlfriend Elisa Sanchez

Albertsons Companies stores currently offer Viola Rosa, a semi-sweet, low alcohol wine brand, as well as USDA-certified organic wines launched under the O Organics® brand. 

“As we see more Gen Z growth in alcohol sales, we expect to see even more growth in ‘better for you’ products,” Jose said.

Second, convenience is key.  

“Cans are becoming more popular across all beverage alcohol segments, from hard seltzers in slim cans to canned wine to ready-to-drink cocktails,” Maryrose said. 

“One of our biggest growth innovation items for the last year has been our barrel-fermented Creamery Chardonnay,” Jose said. “Due to the item’s success, we recently launched the wine in a 375ml canned wine format to extend use occasions and received a gold medal at the International Canned Wine Competition. We were one of only 10 Chardonnays/Sauvignon Blancs combined to be recognized.” 

Own Brands offers a canned wine format (Outspoken, a top ten premium canned wine in the US and a top five seller in Albertsons Companies stores) and a box wine format (Box Wize). 

“As a third trend, premiumization continues to play a key role in the industry,” Jose said. “Consumers are trading up. They want quality over quantity. Our Signature Reserve line, which we launched about a year ago, is a top-shelf premium brand. We just received some really amazing scores on the wine and spirit items that really highlight the quality behind each item being introduced under the brand.”

The team also launched an exclusive wine Advent calendar for the first time this year, and is excited about the exceptional quality of the wines that are included. 

“We’ve sourced these wines from very specific regions such as California’s Paso Robles, Washington’s Columbia Valley, and Oregon’s Willamette Valley,” Jose said. “These are really premium wines with a unique sense of place.” 

You can find out more about the flavors, region information, and pairing notes of each wine in the Advent calendar at 24daysofwine.com and read about how this unique offering came to be in our take on ‘Twas the Night Before Christmas.

Own Brands products are found exclusively at Albertsons Companies stores, which is comprised of 20 well-known banners including Albertsons, Safeway, Vons, Pavilions, Randalls, Tom Thumb, Carrs, Jewel-Osco, Acme, Shaw's, Star Market, United Supermarkets, Market Street and Haggen. Check out Maryrose and Jose’s top drink picks that will provide you with the quality of the top national brands without breaking the bank:


Check out Maryrose and Jose’s top drink picks that will provide you with the quality of the top national brands without breaking the bank:


Signature Reserve Brut   
It’s 80% Chardonnay and 20% Pinot Noir and crafted in the méthode traditionnelle that’s used in the Champagne region of France. Following bottle fermentation, the wine was aged in the same bottle on the yeast lees for nineteen months, gradually developing the classic creamy texture and brioche-like character. It’s very fruit forward with flavors of juicy pear and stone fruit and a bright acidity that elevates any occasion!

Signature Reserve Cabernet Sauvignon
Rated 92 points by Tasting Panel, this award-winning wine is aged for 19 months in French oak and has generous notes of dark fruit, cassis and cigar box with a lush, complex palate. 

Signature Reserve Tennessee Whiskey
Voted Tennessee Whiskey of the Year in the 2020 New York International Spirits Competition (96 points), this 4-year-old Tennessee Straight Whiskey has prominent notes of hazelnut and vanilla bean which are balanced by mellow oak. Exceptionally smooth finish!

What do the points mean?

A wine rating is a quick way for a wine critic or group of critics to provide their evaluation of a wine. The rating is typically given on a 100-point scale and may also include tasting notes. A wine with a score between 85-89 would be considered a very good wine while those with scores above 90 are generally considered some of the best wines within their respective categories and price segments. Check out some of the outstanding scores our Own Brands products have received.

Recent Ratings and Awards:

Tasting Panel Magazine July/August 2020
2016 Signature Reserve Napa Valley Cabernet Sauvignon – 92 points
2018 Signature Reserve Carneros Pinot Noir – 91 points
2017 Signature Reserve Russian River Valley Chardonnay – 90 points

Wine Enthusiast 
Round Rock Vodka – 90 Points (Best Buy)

Critics Challenge International Wine & Spirits Competition
2018 Signature Reserve Carneros Pinot Noir – Gold 92 points
2016 Signature Reserve Napa Valley Cabernet Sauvignon – Gold 91 points
Signature Reserve Tennessee Straight Whiskey – Gold 92 points
Signature Reserve Vodka Ultra-Premium – Gold 91 points
Signature Reserve Canadian Whisky – Silver

San Diego International Wine and Spirits Competition
Signature Reserve Tennessee Straight Whiskey – Gold 93 points
Signature Reserve Canadian Whisky – Gold 93 points
Signature Reserve Vodka Ultra-Premium – Gold 90 points
2016 Signature Reserve Napa Valley Cabernet Sauvignon – Silver2017
Signature Reserve Russian River Valley Chardonnay – Silver 

New York International Spirits Competition 
Signature Reserve Tennessee Straight Whiskey – Double Gold 96 points (Tennessee Whiskey of the Year)Signature Reserve Canadian Whisky – Silver 92 points 

Store Brands Editors’ Pick 202
Exponential Cabernet Sauvignon – Gold
Brick & Vine Cabernet Sauvignon – Gold
Round Rock Vodka – Silver
Signature Reserve Tennessee Straight Whiskey – Bronze 

2020 International Canned Wine Competition
Creamery Chardonnay – Gold 

PLMA 2020 International Salute to Excellence Awards 
O Organics California Chardonnay 2019 - Best Quality in the Organic Wines category

The innovators behind the award-winning wines and spirits at Albertsons Companies’ Own Brands