As a teenager Robert Onstead delivered groceries for his uncle in Ennis, Texas. In 1954 when he was 24 and recently married, his father-in-law offered him a job at Randalls Super Valu Store in Pasadena. He also offered him important words of advice: "Treat your customers the way you treat your family". Onstead was a natural in the business. His marketing flair was demonstrated when he opened his second store shortly afterwards and for the occasion covered the building in a brand new material called Saran Wrap. The "Today" show came and televised it live.