In the mid 1980's a new attitude towards food and shopping was stirring in the U.S., beginning as these trends often do, in California. Families were paying more attention to what they were eating, to freshness and nutrition, looking for more diverse shopping choices. One of the earliest responses to these new customers occurred in October 1985. It was the opening of the first Pavilions in Garden Grove, California. Pavilions was not just a reinvention of shopping. It was a reinvention of how supermarkets operate.

Pavilions brings its customers the new, the unusual, the best of everything- the richest peach salsa from a Texas family recipe, a gold medal beer from San Diego, heavenly sweet berries from Oregon. It was an idea whose time had come. Shoppers welcomed it enthusiastically and 34 Pavilion sites now operate in Southern California.